Digital-Lending-Transformation-Playbook

Consumers’ steps to get a mortgage might look the same as they have for decades, but the COVID pandemic and market disruptors are forcing lenders to look at how they enable the digital mortgage origination customer journey. For most people, getting a mortgage (either for a purchase or a refinance) is a milestone that infrequently happens throughout their lives, usually with years passing between purchases. Those purchases may well be the biggest they ever make and may also represent hundreds of thousands of dollars of business. That means your digital customer experience has to be top-notch to attract and retain customers.

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