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Hyperpersonalization in banking: the key to true customer engagement

The one thing they’ll agree on? That it’s become essential for financial institutions to offer customer-centric digital experiences that give their users the same level of engagement as the heavy-hitters of hyperpersonalization, like Apple, Spotify, and Meta.

But what is hyperpersonalization, and why is it a key part of banking’s future? To put it another way, you could think of hyperpersonalization as using data to give your customers what they want, when they want it — or perhaps even before they realize they want it. This includes both the use of the data and the capabilities required to serve the offerings to customers.

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Hyperpersonalization in banking: the key to true customer engagement

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