Frictionless Customer Identity And Access Management (Ciam) For A Major Electricity System Operator

Customers accessing the digital environment of a major electricity system operator were previously required to sign-in multiple times with different accounts, causing frustration and user friction. Understanding the need to make the sign-in process a more seamless transaction, the operator looked for a new technology solution to meet its CIAM needs. The main challenge the operator identified in achieving this was the lack of a unified customer journey.

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