Digital Fundraising: Staging an Innovative Donation Experience on Your Website

Online engagement is a key component of an organization's fundraising strategy. Organizations looking to scale their donation program can integrate with digital stores such as Amazon Business to expand audience reach, personalize donor communication, and expand giving opportunities. The convenience that eCommerce has brought to consumers represents an opportunity for nonprofits to transform the donation process – where donors can purchase exactly what your organization needs with a single click of a button. Product donations can be tracked in real-time across the fulfillment journey so the receiving organization can plan for arrival.