The data protection market has never been more dynamic, with many challenges affecting end-users who will in turn review their backup and recovery architecture and strategy on a regular basis: 56% of end-users report that they review their backup architecture and strategy every two years or less, and 31% say that they do so every year. 

In their recent research survey of the 2018 data protection market, ESG identified certain factors that were “hot buttons” or triggers that could drive organizations to seek new primary vendors. Cloud and reliability were the most-reported answers, pointing to the need to adapt the topology and leverage technology solutions that are proven in these areas.