CMOs and marketing teams have the hardest jobs in telecom.
Working in a business that has a widereaching and diverse customer base, the CMO faces three almost insurmountable challenges every day, in everything they do.
Today’s telcos must be digital-first organizations if they are to succeed.
While digital transformation frequently begins as an IT exercise, marketing must take a larger and more active role in its evolution due to its critical role in brand perception.
