Marketers are increasingly looking to know more about the individuals they’re communicating with, personalise their interactions with them and engage with them on their channel of choice.

While this is a common focus, sometimes knowing where to start can be a challenge.

That’s why Salesforce is offering their insights from years of experience helping organisations of all sizes kick-start their digital marketing transformation.

And what better time to start than now when with this assessment, you’ll be able to evaluate your organisation across four key dimensions: constituents, technology, operations, and strategy.

These dimensions, combined with two questions about your organisation’s digital maturity, will provide you with a launchpad for making data-driven changes.