VIDEO FOR E-COMMERCE INTRODUCTION Video, the Essential Medium Missing from Your eCommerce Strategy Video has LIVE STREAM become a must-have marketing VIDEO tool because of its proven abilities to drive measurable results. 76% of consumers state that video is their preferred form of branded content1 and marketing professionals are capitalizing on this CLOSEpopularity. CAPTIONING In fact,LINK 51.9% of marketers name it as the type of content with the Video is one of the most powerful ways WI-FI to drive marketing results. DESKTOP 41% PDATES more DUAL SCREEN VICE MOBILE VIDEO web traffic from SEARCH search to sites using video than those without video3 77% of consumers say they’ve been convinced to buy a product or service by watching a video5 81% more time on site from consumer audiences for websites using video4 VOLUME Yet, when it comes to eCommerce, video is still being underutilized. Most brands are using video in some capacity to drive awareness amongst a mass audience, but CMS / VIDEO PORTAL best ROI.2 Video brings more people to your website, keeps them there for longer, and improves conversion rates—making it essential to any marketer"s strategy. Video personifies your brand, allowing your audiences to connect with the values and core messages of your business on an emotional level. few are unlocking the value of video to deliver excellent customer experiences and advance the buyer’s journey online. AD INSERTION 31 Brightcove, | Brightcove Brand Guide ©2016 Inc. All Rights Reserved. 3 Last year, Brightcove commissioned a study of consumers’ preferences for online shopping.6 Key findings identified gaps between the offline and online experience— gaps that video content is in an excellent position to fill. It makes sense. While online shopping can be extremely convenient, one of its main shortcomings for consumers is the lack of tactile interaction. The inability to touch and feel an item, to test its quality, as well as how it works or moves, means that some consumers are still wary of completing the shopping experience online. Prospective customers research their options before making a purchase, but may still head to a physical store when eCommerce sites don’t deliver a full vision of what they want to purchase. Video is the perfect antidote to this problem, with e-retailers not only bringing this experience online, but innovating with new technologies such as 360-degree video. ©2016 Brightcove, Inc. All Rights Reserved. The online shopping experience is no longer inferior to that of in-store, with video technology allowing buyers to truly understand how a product looks, moves, and behaves through an immersive experience. Video enhances the consumer experience immensely, lowering basketabandonment rates, increasing overall basket size, and building customer loyalty. It can be adapted to fit any point of the buyer’s journey—even post-purchase. In this eBook, we examine how video can be used at each stage in the buyer’s journey to enhance the customer experience and drive results. 4 Please complete the form to gain access to this content Access Now Related Resources When Worlds Collide: The Future Of Online Shopping The Future of Retail: Streaming into your Living Room Tale Of Two Stores How Video Can Make or Break the Customer Journey HERO'S GUIDE TO VIDEO MARKETING THE SCIENCE OF SOCIAL VIDEO Top 5 Video Marketing Mistakes
INTRODUCTION Video, the Essential Medium Missing from Your eCommerce Strategy Video has LIVE STREAM become a must-have marketing VIDEO tool because of its proven abilities to drive measurable results. 76% of consumers state that video is their preferred form of branded content1 and marketing professionals are capitalizing on this CLOSEpopularity. CAPTIONING In fact,LINK 51.9% of marketers name it as the type of content with the Video is one of the most powerful ways WI-FI to drive marketing results. DESKTOP 41% PDATES more DUAL SCREEN VICE MOBILE VIDEO web traffic from SEARCH search to sites using video than those without video3 77% of consumers say they’ve been convinced to buy a product or service by watching a video5 81% more time on site from consumer audiences for websites using video4 VOLUME Yet, when it comes to eCommerce, video is still being underutilized. Most brands are using video in some capacity to drive awareness amongst a mass audience, but CMS / VIDEO PORTAL best ROI.2 Video brings more people to your website, keeps them there for longer, and improves conversion rates—making it essential to any marketer"s strategy. Video personifies your brand, allowing your audiences to connect with the values and core messages of your business on an emotional level. few are unlocking the value of video to deliver excellent customer experiences and advance the buyer’s journey online. AD INSERTION 31 Brightcove, | Brightcove Brand Guide ©2016 Inc. All Rights Reserved. 3 Last year, Brightcove commissioned a study of consumers’ preferences for online shopping.6 Key findings identified gaps between the offline and online experience— gaps that video content is in an excellent position to fill. It makes sense. While online shopping can be extremely convenient, one of its main shortcomings for consumers is the lack of tactile interaction. The inability to touch and feel an item, to test its quality, as well as how it works or moves, means that some consumers are still wary of completing the shopping experience online. Prospective customers research their options before making a purchase, but may still head to a physical store when eCommerce sites don’t deliver a full vision of what they want to purchase. Video is the perfect antidote to this problem, with e-retailers not only bringing this experience online, but innovating with new technologies such as 360-degree video. ©2016 Brightcove, Inc. All Rights Reserved. The online shopping experience is no longer inferior to that of in-store, with video technology allowing buyers to truly understand how a product looks, moves, and behaves through an immersive experience. Video enhances the consumer experience immensely, lowering basketabandonment rates, increasing overall basket size, and building customer loyalty. It can be adapted to fit any point of the buyer’s journey—even post-purchase. In this eBook, we examine how video can be used at each stage in the buyer’s journey to enhance the customer experience and drive results. 4
