As your company or offering evolves to accommodate new customers and use cases, your user experience can become complex. Knowing which area of your product should be optimised and updated next can be daunting.
In an increasingly digital world, mapping user paths across a product or app is critical to improving understanding of key user workflows and customer behaviour. By employing journey mapping with a Digital Experience Intelligence (DXI) solution, companies can reveal hidden friction points in the customer experience, better empathise with end users, and, ultimately, provide a more valuable, differentiated experience.
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