GOING DIGITAL In the digital world, transformation is the only constant From rapid growth start-ups to established global corporates, there’s one challenge that all businesses face: keeping up with the sheer speed of technological change. In ten years’ time, many of the ways we work and consume services will be unrecognizable to what we know today. Business models are being torn up. Bold new competitors are taking the market by storm. And everything we thought we knew about how technology powers business is shifting. That means ‘digital transformation’ isn’t just an industry buzzword – it’s an essential process for any organization that hopes to thrive in the new world. We live in a time of boundless opportunity – but also of phenomenal risk. Businesses (and their IT departments) need to be agile and alert to challenges as they emerge. Unfortunately, siloed ways of working and outdated business practices are pervasive, meaning the full benefits of technology are lost. And even those with clear digital aspirations can’t fully realize them – because they’re restrained by an old-fashioned IT operating model. Who is New Signature? New Signature is a cloud-first, full-service Microsoft partner, committed to helping organizations unleash the power of the cloud to drive digital transformation. Working with some of the world’s most prestigious brands, we have demonstrable experience in delivering strategic change for companies across multiple industries. Our global employees are technical innovators and strategic thought leaders, and we’re delighted to have been named the 2019 Microsoft UK Partner of the Year, reflecting our close relationship with Microsoft and our commitment to innovation. 3 GOING DIGITAL The need for a digital operating model At New Signature, our aim is to help businesses thrive in the digital world. We take a consultative approach to transformation, providing services, expertise and solutions that empower organizations to reap the full benefits of public cloud technology. We believe that businesses can only get ahead by embracing a digital operating model. One that means they’ll be able to: • Harness data and turn it into action • Get closer to their customers • Compete more effectively in the markets they serve All this can’t be achieved by adopting technologies piecemeal, or changing processes one-by-one as the need arises. As the old saying goes, fortune favors the bold. Businesses need a braver approach to digital transformation to gain a competitive advantage – and that’s where the public cloud comes in. Because, in our experience, only cloud native businesses have the agility to compete at digital speed. Going to the cloud with New Signature At New Signature, we focus on all three Microsoft clouds: , which covers end user computing , which covers infrastructure and application development , which covers enterprise resource planning, human capital management, customer relationship management, professional services automation, finance, operations and more 4