A lot of digital marketers “personalize” emails and, often, web content.
In fact, 97% of senior marketers say producing and publishing personalized digital content more quickly is a priority, while 56% of organizations identify it as a major priority for their business.
But few can offer personalized commerce experiences throughout the customer lifecycle by delivering highly relevant content to individual customers as they cross from channel to channel in real time.
This paper outlines 10 different well-proven tactics for taking a customer-first approach to optimizing the commerce experience.
