Reinventing Commerce, produced by Econsultancy in partnership with Sitecore, explores the path to growth through a landscape defined by rapidly changing consumer behavior, a demand for personalization and the influence of macro-players with international reach and enormous scale.
This report is based on a quantitative study of over 1,200 merchandising, ecommerce and marketing executives in retail, CPG/FMCG and branded manufacturing in twelve countries across North America, Europe and Asia.
A lot of digital marketers “personalize” emails and, often, web content. In fact, 97% of senior marketers say producing and publishing personalized digital content more quickly is a priority, while 56% of organizations identify it as a major...
What’s unique about Experience Commerce? Great experiences are personal, relevant, in context, and consistent across devices. They may start on a tablet during a coffee break, continue the journey on their phone while on a treadmill at the gym,...
INTRODUCTION The 9 keys to driving stronger relationships—one customer at a time. Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly large number of companies have not fully embraced this...