The power of experimentation
But experimentation isn’t just for scientists. Consider one of the biggest
consumer brands in the world, Nike.
Founded in 1964, the former Blue Ribbon Sports brand was headed by track
and field coach Bill Bowerman and his former runner Phil Knight. Bowerman was
looking for ways to enhance student athletes’ performance. He spent a majority
of his free time trying to come up with a stronger, more lightweight running shoe.
After years of experimenting, Bowerman pondered the idea of a rubber and latex
running shoe outsole, with raised nubs for traction.4 One destroyed waffle iron
later, Bowerman created one of the most unique, signature designs in shoe history,
the Waffle Trainer.
For the company that would become Nike, this little experimentation went a long
way in helping it to become the most valuable brand in sports.5
14
Continue reading to discover:
•
What experimentation enables your organization to accomplish.
•
How to encourage a culture of experimentation within your enterprise.
•
How a mature experimentation strategy can help you deliver impactful
customer experiences and start seeing results in real time.
3 Creating a culture of experimentation
Di
Discovery
5.712
1.00
10.00
100.00
Table of contents
05
Chapter 1:
07
Chapter 2:
09
Chapter 3:
11
Introducing operational experimentation
Encouraging experimentation within your enterprise
Implementing a mature experimentation strategy
Conclusion:
Making experimentation a part of your DNA
Please complete the form to gain access to this content
