The impact of
experimentation
Fortunately, there is a way to overcome these
obstacles and gain insights that can improve your
existing customer engagement methods; a powerful
way to use data to optimize not just your website, but
every point of contact that matters to your audience.
Adopting an experimentation philosophy empowers
everyone in your organization from top executives to
product managers to customer-facing employees. It
allows leadership to minimize risk without increasing
time, money, and human capital investments.
Experimentation allows you to own the optimization
process, and, most importantly, inspires employees
across your enterprise to become more invested
in creating a unified view of your customer base by
making hypothesis testing easy and accessible.
Continue reading to discover:
• What experimentation can help you achieve.
• How to effectively advocate for experimentation
across your enterprise.
• Where to start with experimentation
for maximum impact.
02 Getting started with experimentation
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Table of contents
03 Getting started with experimentation
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CHAPTER 1:
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CHAPTER 3:
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CONCLUSION:
Operationalizing experimentation
CHAPTER 2:
Championing an experimentation philosophy
Getting started with experimentation
Taking experimentation to the next level
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