The impact of experimentation Fortunately, there is a way to overcome these obstacles and gain insights that can improve your existing customer engagement methods; a powerful way to use data to optimize not just your website, but every point of...
Optimizely helps companies better understand and serve their customers Every touchpoint with a customer is an opportunity to win that customer’s heart, make them great, and make them better. By experimenting everywhere, businesses have a powerful...
The power of experimentation But experimentation isn’t just for scientists. Consider one of the biggest consumer brands in the world, Nike. Founded in 1964, the former Blue Ribbon Sports brand was headed by track and field coach Bill Bowerman and...
What is experimentation, and why does it matter? Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help. Continue reading to discover how a robust experimentation...
EXPERIMENTE TITEL FOTO: JONATHAN KNOWLES / GETTY IMAGES VON RON KOHAVI UND STEFAN THOMKE DEZEMBER 2017 HARVARD BUSINESS MANAGER 3 in Microsoft-Mitarbeiter hatte 2012 eine Idee, wie sich in der Suchmaschine Bing die Überschriften von Werbeanzeigen...
FOR ARTICLE REPRINTS CALL 800-988-0886 OR 617-783-7500, OR VISIT HBR.ORG GETTING THE MOST OUT OF A/B AND OTHER CONTROLLED TESTS by Ron Kohavi and Stefan Thomke SEPTEMBER–OCTOBER 2017 HARVARD BUSINESS REVIEW 3 FEATURE THE SURPRISING POWER OF ONLINE...