Your Call is Important

2. Embracing a shift to ‘Voice over IPthat ’ Matter – 2. Moments Schlüsselmomente im Bereich Medien/ Rundfunk One question that refuses to go away – not least because many telephony providers have been addicted to their legacy networks – concerns the shift towards Packetized Voice. Diehards may maintain that digitized Voice over IP (VoIP) can never reach the quality of their old analogue networks with Time Division Multiplexing. These mythical ‘problems’ turn out to be relatively straightforward design issues – the need for your networks to be ‘fit-for-purpose’ with adequate capacity and careful planning of the migration process. Among the many benefits of VoIP are easier integrations with mobile or online Apps. Customers expect a multi-channel environment and are unlikely to be impressed with technological silos. A further VoIP benefit is found in vastly reduced maintenance costs as switches in many different locations across your enterprise are eliminated. Nor should organizations overlook the simplification of training costs when just one system is used across a multinational VPN. Cross Border Communications Maybe, as a multinational enterprise, the CIO needs to think through how to realistic to adopt a single pan-European Service Provider – and how otherwise to cope with ‘end-to-end’ quality, regulation, local languages and pricing propositions. Page 3 Even within the core European States, telephony services have evolved with different numbering systems and system designs that might struggle to conform to the standards of modern networks. Your networking resources should not be compromised to serve the exceptions but solutions for those should not be beyond Service providers who have both the experience to recognize the conflicts and the expertise to overcome them. The European Single Market in Telecoms may have a way to go but being aware of these contexts could lead to some very different and innovative Service Level Agreements. Multinational CIOs may also need to probe a supplier’s capacity for international networks. Why are some suppliers capable of constructing a 10-site network in one country but fall apart when there’s an international dimension? Will you be the one to break the news to the CEO that the latest business acquisition cannot be integrated tomorrow on account of your old one-country design? These mythical ‘problems’ turn out to be relatively straightforward design issues Network management, avoidance of congestion and conformance with different regulatory requirements, may be specialisms best in the hands of expert designers for whom these environments are an everyday reality but all are very valid questions that CIOs should explore. www.colt.net © 2016 Colt Technology Services 3. Cost and Collaboration Why continue paying for international calls when many packages offer great flexibility and alternative pricing models – including more-easily-budgeted ‘price per seat’ schemes that are not subject to unpredictable call patterns? Unlimited Calling options are, for many businesses, an everyday reality. But maybe your business has seasonal peaks and troughs? To determine the optimal pricing model the tools offered by Service Providers to allow analysis of call patterns could enable evidence-led decision-making. And in such deals are charges made for both internal as well as external calls? In pursuit of greater collaboration? One of the great benefits of modern voice network systems is the scope for a more-intensive and more-flexible networking of your business talents. The ability to call in participants from around your world, on the fly, with supplementary discrete or broadcast text chat, can transform the extent of collaborative working. This is a topic that is not only claiming great attention but is set to become an important differentiator. By the end of this year there’ll be a new BSI/ISO Standard for Collaborative Working that will inevitably become a crucial qualification when bidding for public sector and other major contracts. However, the workstyle of your enterprise may not always be enhanced by incessant interruptions that diminish valuable thinking time. Harvard Business Review has recently published a study that shows how dependence on a few ‘very helpful’ people in an enterprise can both cause decision bottlenecks and also detract from their real work. Playing by the rules CIOs may also want to explore issues of sound quality but, at the same time, inform their buying decisions with an understanding of the wider contexts of Regulation and the often hidden costs of unavailability. How many enterprises are aware of calls that have failed long before they reach their end destination? When customers do get through, verbal communication can be brilliantly nuanced or a disaster of misheard misunderstandings. Sometimes the sound of the message can be more important than the words themselves. Regulatory conformance may sometimes seem a burden on business but in reality good responses to customers can and will promote trust in your services. Page 4 www.colt.net © 2016 Colt Technology Services
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