COLOCATION IN THE CAPITAL PUTS YOUR BUSINESS AT THE HEART OF SOMETHING SPECIAL

INFO PAPER WHY CENTRAL LONDON? If you’re a connectivity intense business with end users in London, colocating in the heart of the capital should be a no-brainer. 77% of IT leaders say London is a critical data centre location, with a presence in the City desired most. 5 CONNECTIVITY A global hub for networks, peering exchanges and cloud providers, central London offers the most dense and diverse connectivity in the UK. Central London colocation facilities: up to 300 networks on site. Elsewhere: less than 10. With carrier-neutral colocation in the heart of the capital, you’ll have access to the widest range of network providers, letting you choose the best option for your business. Slash connectivity costs by 25%. Colocation facilities attract communities of interest, meaning the right carrier is just a cross-connect away with no need to establish a costly metro or national tail circuit. Every extra 100ms of latency costs 1% of sales . 6 Physical proximity to customers means minimal latency to the maximum number of end users. Hundreds of suppliers, partners and customers are just a cross-connect away Colocate in central London to access communities of interest that support business growth and innovation. 90% of companies cite linking on-premise and cloud-based workloads as the biggest barrier to hybrid cloud . 7 Build private links to leading cloud platforms from inside your colocation provider for superior performance that doesn’t compromise on reliability or security. Access new carrier services up to 18 months before competitors. Carriers trial new services in central London first to accelerate ROI. Steal a march on competitors with early access to these innovations. 5. Interxion survey, conducted by Vanson Bourne in October 2016 INTERCONNECTION Central London’s unmatched connectivity breeds new opportunities. 6. Apica, Application Performance as a KPI for e-business, 2016 7. Interxion survey, conducted by Vanson Bourne in October 2016 03 / COLOCATION IN THE CAPITAL PUTS YOUR BUSINESS AT THE HEART OF SOMETHING SPECIAL INFO PAPER Office space in central London costs a record-breaking £55.34 per sq ft. LOCATION Free up costly central London office space with no need for on-site servers and turn CAPEX into OPEX. Colocating in central London ensures minimal overheads and maximum convenience. Skilled 24/7 engineers. Put your infrastructure in expert hands: purpose-built colocation facilities increase availability, resilience and security. 53% of organisations cite ‘ease of access’ as the leading benefit of a London data centre . 8 A regional data centre may allow you to cut costs, but it also can cause inconvenience and delays. The cost of downtime: $7,900 per minute . 9 Keep crucial infrastructure just a stone’s throw from your offices to be on-site within minutes to install, upgrade or repair business-critical systems. Proximity to 16,580 businesses and 7.5 million broadband subscribers . 10 The impact of latency on your applications and services can be dramatic. Maintain an exceptional end-user experience with close proximity to central London’s businesses and Internet Service Providers. Data generation will rise 4300% by 2020 . 11 APPLICATION PERFORMANCE Central London is the logical place for your critical infrastructure and most demanding applications. connectivity in the UK. Central London’s highly-connected colocation facilities can flex and scale with the growing demands of your users and applications. Ensure 99.999% uptime. Strict SLAs from colocation providers for performance and availability guarantee your business can keep doing business. 8. Interxion survey, conducted by Vanson Bourne in October 2016 9. Data Center Dynamics, One minute of data center downtime costs US$7,900 on average, 2013 10. City of London, FAQs about the City, 2016 11. CSC, Big Data Universe Beginning To Explode, 2012 04 / COLOCATION IN THE CAPITAL PUTS YOUR BUSINESS AT THE HEART OF SOMETHING SPECIAL
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