Optimizing mobile performance for your organization? Use this guide to narrow focus on critical metrics.
No matter what industry you’re in—enterprise financial SaaS or direct-to-consumer energy drinks or organic carpet cleaning—the competition is fierce. For many teams, identifying and relentlessly pursuing competitive advantages means a renewed focus on mobile experience.
Customers now expect fast, seamless, and accurate ordering from their smartphones and tablets. Well-orchestrated, data-driven mobile apps can boost sales, foster brand loyalty, and drive revenue–three things that are imperative in industries with neck-and-neck competition.
Consumers are using their mobile devices now more than ever, and as usage grows, so do expectations for mobile experiences. That means that having an app for users to interact with isn’t enough; businesses need to take steps to understand what...
There are plenty of analytics tools out there that show you quantitative data about what users are doing on your site or app. But when it comes to understanding the why behind those actions, Digital Experience Intelligence combines quantitative and...
As your company or offering evolves to accommodate new customers and use cases, your user experience can become complex. Knowing which area of your product should be optimised and updated next can be daunting. In an increasingly digital world,...