Optimizing mobile performance for your organization? Use this guide to narrow focus on critical metrics.
No matter what industry you’re in—enterprise financial SaaS or direct-to-consumer energy drinks or organic carpet cleaning—the competition is fierce. For many teams, identifying and relentlessly pursuing competitive advantages means a renewed focus on mobile experience.
Customers now expect fast, seamless, and accurate ordering from their smartphones and tablets. Well-orchestrated, data-driven mobile apps can boost sales, foster brand loyalty, and drive revenue–three things that are imperative in industries with neck-and-neck competition.
There are plenty of analytics tools out there that show you quantitative data about what users are doing on your site or app. But when it comes to understanding the why behind those actions, Digital Experience Intelligence combines quantitative and...