First steps towards data monetization

We live in a digital economy, where data is more valuable than ever. 81% of UK consumers changed shopping behaviours in the second half of 2022. Data monetization clears a path to better business outcomes in an environment which is growing increasingly protective of personal data. Publicis Sapient have partnered with Google Cloud, using their tools to provide a high-demand product to their CPG partners: first-party...

We live in a digital economy, where data is more valuable than ever. 81% of UK consumers changed shopping behaviours in the second half of 2022. Data monetization clears a path to better business outcomes in an environment which is growing increasingly protective of personal data.

Publicis Sapient have partnered with Google Cloud, using their tools to provide a high-demand product to their CPG partners: first-party data.

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