We live in a digital economy, where data is more valuable than ever. 81% of UK consumers changed shopping behaviours in the second half of 2022. Data monetization clears a path to better business outcomes in an environment which is growing increasingly protective of personal data.
Publicis Sapient have partnered with Google Cloud, using their tools to provide a high-demand product to their CPG partners: first-party data.
The cookieless future is upon us, and the time to act is now. With third-party cookies going away for good in 2024, marketers will lose access to key insights, making first-party data crucial to success. Executives need to invest in new solutions...
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