We live in a digital economy, where data is more valuable than ever. 81% of UK consumers changed shopping behaviours in the second half of 2022. Data monetization clears a path to better business outcomes in an environment which is growing increasingly protective of personal data.
Publicis Sapient have partnered with Google Cloud, using their tools to provide a high-demand product to their CPG partners: first-party data.
The cookieless future is upon us, and the time to act is now. With third-party cookies going away for good in 2024, marketers will lose access to key insights, making first-party data crucial to success. Executives need to invest in new solutions...
Publicis Sapient and Microsoft can help you turn the loss of third-party customer data into an opportunity and get more value from your marketing. Up until now, retailers have relied on third-party data sources to inform how and where they connect...
The data collection process is about to shift rapidly, and organizations need to act fast to ensure their approach will work in the future. Ad trackers and third-party cookies have long been reliable sources of customer data. Yet these tools are...
Publicis Sapient Loan Accelerator is the most cost-effective, fastest route to digital lending. It integrates with banks’ existing technology, including Microsoft Teams, to turn disjointed, siloed lending tasks into streamlined processes and great...