The merchant role has become increasingly complex in the last decade. With increasing competitive and financial pressures, it has become imperative for retailers to differentiate themselves through personalized approaches and strategies, and to offer curated shopping experiences that are tailored to shoppers’ needs.
The next generation of consumers expect personalization at an unprecedented scale. Tastes and preferences are no longer declared but learned in real time through the ‘digital exhaust’ they create as they navigate their virtual and physical worlds.
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Global enterprises are constantly challenged by innovations aimed at changing the way business is done, but this situation is reaching a breaking point as retailers look to balance need to innovate with the need to navigate inflation, inventory...