All ContentChecklist: How to Evaluate a B2B Contact Data Provider - DemandWorks
Checklist: How to Evaluate a B2B Contact Data Provider - DemandWorks
DATA QUALITY
Analyzing a vendor’s contact and account data can be a daunting exercise. We
developed a framework to help: the 5 C’s of data quality—correctness, currency,
coverage, completeness, and consistency.
CORRECTNESS
CURRENCY
COVERAGE
COMPLETENESS
CONSISTENCY
DATA QUALITY
CORRECTNESS
CURRENCY
COVERAGE
COMPLETENESS
CORRECTNESS
A data vendor’s ability to provide accurate contact
and company information boils down to the process
by which the data is collected, aggregated, organized,
and published to its database.
CONSISTENCY
Key considerations:
How ZoomInfo collects its data:
What are the vendor’s primary sources?
For over 15 years, ZoomInfo has used
Reputable vendors should provide
its diverse portfolio of proprietary
transparency into sources, checks and
technology, community of 300,000+
balances around validation processes,
users, and third-party integrations to
and more.
collect, organize, validate, and publish
the most comprehensive directory of
business data in the marketplace.
Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider
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