DATA QUALITY Analyzing a vendor’s contact and account data can be a daunting exercise. We developed a framework to help: the 5 C’s of data quality—correctness, currency, coverage, completeness, and consistency. CORRECTNESS CURRENCY COVERAGE COMPLETENESS CONSISTENCY DATA QUALITY CORRECTNESS CURRENCY COVERAGE COMPLETENESS CORRECTNESS A data vendor’s ability to provide accurate contact and company information boils down to the process by which the data is collected, aggregated, organized, and published to its database. CONSISTENCY KEY CONSIDERATIONS: HOW DISCOVERORG COLLECTS ITS DATA: What are the vendor’s primary sources? DiscoverOrg uses a leading edge team Reputable vendors should provide of 300 live researchers to collect, transparency into sources, checks and organize, validate, and publish the balances around validation processes, most comprehensive directory of B2B and more. intelligence in the marketplace Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider 4