The login box is the first thing customers see when they visit a website to buy shoes, order pizza, check their bank to check they can pay for those pizza and shoes, or even when they are speaking to their virtual doctor. And a truly slick login experience makes all the difference. Or to us the more formal term, Customer Identity and Access Management (CIAM). Of course, you know there’s more to CIAM than just this, but those first few clicks on a website are what many consumers will use to form their first impression.
Think of the brands that do those first clicks so well. The simple UX of Netflix which engages the customer, feeds them personalized recommendations, and rarely makes it difficult for them to get what they want. It’s this level of UX that has become the level of expectation now for consumers; and it’s this digital experience that can do the most for your brand.
Your login box can give your customers the experience they expect from your brand.
Download this white paper here to find out more.