Tata Steel connects Sales

Selection process: Both functionality and ability to scale A paradigm shift: From spreadsheets to Anaplan In addition to Anaplan, two other technologies were evaluated: a point solution vendor specializing in supply chain software, which received serious consideration, and a small company with an Excel-based platform. But at the end of the day, TSE knew it wanted to connect supply chain processes to the rest of the business—and that required a true platform. For TSE, the implementation challenge was not only about model building, it was about process engineering as well. During the Anaplan implementation, Duwel realized that his team slightly underestimated the challenge of a clear step-by-step process of moving the data out of Excel. “You have to get out of the Excel limitation mindset. Because Anaplan is so easy to change, re-engineer, and model, we basically built Anaplan into interfaces twice in 12 months. It was a good learning exercise,” he explained. “We modeled almost the entire logistical chain to make sure we got it right. This type of flexibility and scalability to reengineer models, hierarchy, or basic datasets would be next to impossible with other solutions. We now better understand our data because of the learning process we went through.” “The deciding factor was the robust nature of Anaplan’s platform. It is not just a planning solution for supply chain planning experts,” says Ardy Duwel, Head of Commercial Projects Office at TSE. “We wanted something that would scale to meet the needs of our top planning professionals while bringing the rest of our business into the planning process.” “It was great to work with the people from Anaplan because that’s the best way to learn. I especially like the connection to other customers, which helps us continue to learn what it takes to be successful and to understand the impact of different approaches.” “The implementation and going live was very simple,” added Duwel. “While there were some challenges with data transfer from the source system side—moving from a standard weekly and monthly data transfer to a daily data transfer—it simply took some discussions among the team to figure out the problem.” TSE has now laid the foundation for other projects, all facilitated by one operational data hub. More accurate pricing, procurement, and delivery TSE worked with Anaplan to develop a single, transparent solution for sales staff to enter and view data, as well as produce results for short- and long-term planning. Sales and operations are now directly connected on one platform. “We’ve defined our process and finally gotten a grip on the data. We now have the necessary data inputs, without making our sales and account managers’ lives more difficult,” Duwel shared. – Head of Commercial Projects, Tata Steel Europe Driving a new age of connected planning The company is seeing more accurate pricing, procurement, and delivery forecasts. “We’re still scaling up but having more robust processes in place makes people more confident in what we do,” said Duwel. “The single source and transparency mean we can do things two to three times quicker and more efficiently than we ever did before. We will now have much more data around transactions by which we can strengthen our analytical improvement loop. And because Anaplan is easy to use, new ideas are being put into practice rather than just discussed.” Next up: Connecting downstream As a result of this collaboration and transparency between supply chain and sales on a single platform, TSE is able to optimize inventory investment, including raw materials, work-in-process, and finished inventories; improve the accuracy of price and volume forecasts; make more reliable customer order promises; and prioritize orders for more customers across all markets. Duwel appreciates the agility and transparency of the Anaplan platform, and sees potential to expand its use for planning and decision-making across the business. They also plan to expand the use of Anaplan within the sales organization. “We want to bring in things like risks and opportunities. When there’s an opportunity, what’s the value, what’s the margin? Are we going to do it? Anaplan enables these types of foresights,” he explained. TSE can now also better track progress against plan, in addition to managing pricing in Anaplan. In terms of process, they have what they call a split process, which divides their planning into long-term and short-term planning. The long-term S&OP process has a threeyear planning horizon, while the short-term planning is a weekly process that looks at a six-week horizon and is tightly integrated with execution. Additionally, in the long-term process, TSE can keep an eye out for deviations from the plan and how the company is performing in terms of execution. TSE’s goal is to connect downstream businesses to its large steel business so it can offer an integrated service portfolio to customers. The company not only wants to be able to deliver from factories in large volumes, but also deliver tailored solutions in smaller volumes from their distribution centers. However, TSE has been struggling with a decentralized data collection system that prevented generating highly reliable planning information to the business.
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