SC and Finance for the times

• Finance’s responsibilities stretch across multiple areas of Supply Chain and include: • Directly supporting optimal sourcing • Partnering with retail teams in vendor negotiations to drive incremental profitability through reduced freight costs and increased freight revenues • Partnering with research scientists and economists to build inventory valuation and optimization models • Supporting vendor selection programs that influence nearly all buying decisions for the business, resulting in multiple decisions daily and considerable monthly revenue • Supporting new technology programs that use inventory management to improve customer experience and financial performance • Reviewing and validating economic models and analytics to ensure that initiatives are traceable to financial metrics and resource allocations are justified • Developing financial metrics based on statistical modeling and simulation techniques to audit initiatives • Preparing financial updates, including relevant analyses versus prior periods, providing forecasts/budgets, and examining associated risks/opportunities with respect to technology resources 3 Align financial forecasts with demand planning and S&OP Predicting the future has never been easy. But it was a lot simpler when past events were the best indicator of future events. Today, only uncertainty can be guaranteed. Using last year’s events as a basis to plan for what will happen in the current year can be a recipe for disaster—demand patterns can vary wildly from week to week and month to month, year-overyear. To match the pace of change, planning and forecasting processes that used to be done annually or quarterly are now conducted monthly and weekly. But a faster-paced planning process becomes nearly irrelevant if visibility is lacking and information is latent. In the traditional monthly S&OP process, it takes three weeks to address events from the prior month. As a result, demand planning based on that information is already obsolete—demand has likely already shifted by the time planning is completed. In turn, financial forecasting, which relies on the demand plan, becomes unreliable. Without a real-time, single view of demand, responding nimbly to disruptions when they occur—and accurately predicting revenue—becomes impossible. The cash-up process The potential perils of disconnected planning are readily apparent when examining the relationship between Finance’s cash-up process and S&OP. Typically used by consumer packaged goods (CPG) companies, the cash-up process enables Finance to develop a financial forecast based on the rates and volume of goods sold in the market and compare that against Supply Chain’s SKU forecast. Planners then identify gaps and assess them as risks or opportunities. Cashups are done on a monthly basis to recalibrate as needed in response to fluctuations in rates and volumes that occur because of outside factors. The cash-up process can be summarized in a few steps: SKU volumes are multiplied with their respective rates and then summed up to derive a financial forecast each month. Brand level summary of this activity is then published to validate and justify marketing investments into the P&L and ensure that the company is profitable each month with moving rates, volumes, and costs. The cash-up process begins in earnest when the results of the loaded data and transformed data from calculation are generated and distributed. That data output is then validated, analyzed, and reported. The Finance team uses the report to identify risk and opportunities for Sales, Marketing, and Supply Chain. Marketing investments are then consolidated into P&L. The cash-up process generates data that would support an accurate S&OP process, both of which occur on a monthly basis; however, the output of each is typically finalized in week three of the month. When the processes are completed at the same time, the business can’t benefit from the data generated from the other. A successful integrated planning environment assimilates the data and analysis outputs from the cash-up process and seamlessly flows them into S&OP. By timing the cash-up process so that its insights inform S&OP, companies can close the loop between Sales, Marketing, Operations, Supply Chain, and Finance to facilitate operational and financial modeling and analysis. Figure 1: Cash-up process sample WEEK 1 WEEK 2 WEEK 3 WEEK 4 Cash-up inputs (volume x rates) Cash-up Financial review Executive review Executive S&OP Dashboard COGs Adjustments Sent to S&OP model Demand Review and Pre-S&OP Dashboard Support Sales/Marketing and Supply Chain with identification of risks & opportunities Finance Process 4 S&OP Process
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